Brand storytelling / Sami Doha
ZURR / A taste for comedy
Four pieces of food-led comedy, with 1.2M+ cross-platform views reported in the portfolio.
- 1.2M+
- Cross-platform views
- 4
- Part series
- 697K
- Top episode views
The story
Conceptualized and performed as a four-part campaign for the newly opened ZURR restaurant, the series combines a teaser skit, food-vlogger satire and Dhaka’s neighbourhood personalities.
Episode 1: Teaser Skit — 21K views. Episode 2: Main Vlogger Hero Video — 697K views. Episode 3: Cringe Food Vlogger! — 14K views. Episode 4: Gulshan vs Mohammadpur vs Old Dhaka — 132K views.
The 1.2M+ cross-platform total and individual episode figures are separate figures reported in the source deck. The portfolio describes increased footfall and sales without providing quantified sales data.
