Brand storytelling / Sami Doha
PrimeNow × Chowdhury Shaheb
35 days of World Cup storytelling. A character-led campaign with 16M+ reported views across platforms.
- 16M+
- Total campaign views
- 35
- Campaign days
- 4M
- TikTok views
- 11M+
- Facebook views
- 0.5M
- YouTube views
The story
For PrimeNow’s FIFA World Cup 2026 campaign, Sami created and performed the Chowdhury Shaheb persona across a sustained 35-day series.
Football analysis met performance: dancing, singing metal, doing push-ups and reacting live became part of the character’s world.
The portfolio reports 16M+ total views. Its platform figures are rounded: TikTok 4M, Facebook 11M+, and YouTube 0.5M. These are the supplied campaign figures, not a live analytics feed.
Selected frames
Inside the work.
