Brand storytelling / Sami Doha
Daraz 9.9 / Operation Powerbank
E-commerce operations become a comedy thriller, with Sami writing and performing multiple characters.
The story
Operation Powerbank turns the world of Daraz’s complex e-commerce operations into an entertaining mini-series / short-film format for the 9.9 campaign in 2026.
Sami wrote, produced and performed in the campaign, switching between distinct characters to bring corporate logistics into a comedy-thriller narrative.
Selected frames
Inside the work.
